THE NEED FOR RELATIVELY SHORT-TERM GOALS
House, W. C. (1973). Performance expectancies and affect associated with outcomes as a function of time perspective. Journal of Research in Personality, 7, 277-288.
As the anticipated delay interval for the attainment of a tangible reward increases, the subjective value of the reward decreases. This basic principle is applicable to most reward situations. For example:
Implication. No matter what the final goal, athletes must be kept attuned to the ongoing process that will eventually lead to the ultimate goal. Long-term goals are not very influential although they can be easily verbalized.
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